Controversial Advertisement By Perfume Company: Body spray brand ‘Layer Shot’ on Monday apologized for its controversial advertisements that came under criticism on social media for allegedly ‘promoting gang rape’. . However, Laird Shot, which is owned by Gujarat-based Adjavis Ventures, said that both its advertisements were aired “only after due and mandatory clearance”.
“We have never intended to hurt anyone’s feelings or hurt any woman’s reputation or promote any culture,” Lear Shot said in an Instagram post on Monday. The company apologized for its advertisements, saying, “We apologize in view of complaints that they have caused anger among certain people or communities.”
Along with this, it said that it has informed all its media partners to stop the telecast of both the advertisements with immediate effect from June 4. The Ministry of Information and Broadcasting on Saturday asked Twitter and YouTube to remove the advertisements of Layer Shot from their social media platforms. Advertising sector regulator ASCI had also directed the suspension of the controversial advertisements of Layer Shot, saying it was a serious violation of its code of conduct against offensive advertising.
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